Board of Directors
Frederic Landtmeters
Frederic Landtmeters, President & CEO of Molson Coors Canada at Molson Coors Beverage Company, joins Canada’s oldest brewer from his previous role as Managing Director of Molson Coors UK & Ireland, which he held from January 2015.
Frederic has an international consumer packaged goods career spanning 18 years, including 16 years in the drinks business, and is a proven commercial leader with an exceptional track record in building great beer brands. He first became involved in the beer industry when he joined AB InBev in June 2006 as Global Brand Director for Beck’s. He then took over as Marketing Director for Benelux & France in 2008, before his appointment to the role of Chief Marketing Officer, StarBev in 2010, with responsibility for Central Europe and the re-launch of Staropramen as an international brand.
In 2012, Molson Coors’ acquired StarBev and the formation of Molson Coors Europe saw Frederic step in to the expanded role of Chief Commercial Officer, Molson Coors Europe, with accountability for Marketing, Sales, Pricing & Revenue Management and Innovation. Under his leadership, Molson Coors Europe saw brand health growth in all markets and had strong results from the implementation of a rich innovation pipeline. Frederic then transitioned to his role as Managing Director of Molson Coors UK, where he continued to drive innovation and brand performance.
With the Molson family’s rich Canadian history and a world-class brewing heritage, Frederic is excited and honoured to be a part of Molson Coors Beverage Company. Frederic is married to Veronique, and they have two sons; he is a keen follower of sport as well as an avid cyclist.
Frederic became Beer Canada's Chair in October 2021.
Frederic Landtmeters
Beer Canada Chair
Frederic Landtmeters, President & CEO of Molson Coors Canada at Molson Coors Beverage Company, joins Canada’s oldest brewer from his previous role as Managing Director of Molson Coors UK & Ireland, which he held from January 2015.
Frederic has an international consumer packaged goods career spanning 18 years, including 16 years in the drinks business, and is a proven commercial leader with an exceptional track record in building great beer brands. He first became involved in the beer industry when he joined AB InBev in June 2006 as Global Brand Director for Beck’s. He then took over as Marketing Director for Benelux & France in 2008, before his appointment to the role of Chief Marketing Officer, StarBev in 2010, with responsibility for Central Europe and the re-launch of Staropramen as an international brand.
In 2012, Molson Coors’ acquired StarBev and the formation of Molson Coors Europe saw Frederic step in to the expanded role of Chief Commercial Officer, Molson Coors Europe, with accountability for Marketing, Sales, Pricing & Revenue Management and Innovation. Under his leadership, Molson Coors Europe saw brand health growth in all markets and had strong results from the implementation of a rich innovation pipeline. Frederic then transitioned to his role as Managing Director of Molson Coors UK, where he continued to drive innovation and brand performance.
With the Molson family’s rich Canadian history and a world-class brewing heritage, Frederic is excited and honoured to be a part of Molson Coors Beverage Company. Frederic is married to Veronique, and they have two sons; he is a keen follower of sport as well as an avid cyclist.
Frederic became Beer Canada's Chair in October 2021.
George H. Croft
George H. Croft has more than 30 years of experience in the Canadian beer industry. Becoming President and CEO of Waterloo Brewing Company in May 2008, George has restructured the business and taken the company from a financial loss to sustainable profitability. George joined Waterloo Brewing from Lakeport Brewing Income Fund, where he was responsible for all of the Fund's operational and commercial matters as President and Chief Operating Officer. He began his career with Labatt Breweries of Canada, where he held various senior management assignments, including President of Oland Specialty Beer Company and President at Labatt Breweries of Ontario.
George is a graduate of the University of Alberta and is a Chartered Director and a Certified Management Accountant. George has served on the Executive Committee of Labatt USA Board, The Beer Store Board of Directors and Executive Member of Lakeport LLP Board. He is currently on the Board of the Beer Store and is a member of the Waterloo Brewing Board of Directors.
George was also an Ernst and Young Entrepreneur of the Year 2012 finalist as well as Canada’s Passion Capitalists 2012 finalist.
George H. Croft
George H. Croft has more than 30 years of experience in the Canadian beer industry. Becoming President and CEO of Waterloo Brewing Company in May 2008, George has restructured the business and taken the company from a financial loss to sustainable profitability. George joined Waterloo Brewing from Lakeport Brewing Income Fund, where he was responsible for all of the Fund's operational and commercial matters as President and Chief Operating Officer. He began his career with Labatt Breweries of Canada, where he held various senior management assignments, including President of Oland Specialty Beer Company and President at Labatt Breweries of Ontario.
George is a graduate of the University of Alberta and is a Chartered Director and a Certified Management Accountant. George has served on the Executive Committee of Labatt USA Board, The Beer Store Board of Directors and Executive Member of Lakeport LLP Board. He is currently on the Board of the Beer Store and is a member of the Waterloo Brewing Board of Directors.
George was also an Ernst and Young Entrepreneur of the Year 2012 finalist as well as Canada’s Passion Capitalists 2012 finalist.
Marcelo Michaelis
Marcelo, known to most as Mika Michaelis, is President of Labatt Breweries of Canada, the Canadian division of Anheuser-Busch InBev. Mika has built an intimate knowledge of the beverage alcohol industry through nearly 20 years of experience with AB InBev and Anheuser Busch across US, Brazil and Canada. He applies his breadth of experience to continuously deliver market share growth and innovative strategies.
Prior to leading the Canadian business, Mika held a series of commercial leadership roles, including Vice President of Revenue Management & Sales Intelligence, Regional VP of the West Region, and most recently overseeing all aspects of the craft business in the U.S. Under Mika’s leadership, Anheuser Busch’s Brewers Collective delivered consistent volume, market share and engagement growth, and successfully integrated Craft Brew Alliance (CBA) into the AB portfolio.
Mika holds a Degree in Mechanical Engineering and has two MBAs in both Marketing and Business.
Marcelo Michaelis
Marcelo, known to most as Mika Michaelis, is President of Labatt Breweries of Canada, the Canadian division of Anheuser-Busch InBev. Mika has built an intimate knowledge of the beverage alcohol industry through nearly 20 years of experience with AB InBev and Anheuser Busch across US, Brazil and Canada. He applies his breadth of experience to continuously deliver market share growth and innovative strategies.
Prior to leading the Canadian business, Mika held a series of commercial leadership roles, including Vice President of Revenue Management & Sales Intelligence, Regional VP of the West Region, and most recently overseeing all aspects of the craft business in the U.S. Under Mika’s leadership, Anheuser Busch’s Brewers Collective delivered consistent volume, market share and engagement growth, and successfully integrated Craft Brew Alliance (CBA) into the AB portfolio.
Mika holds a Degree in Mechanical Engineering and has two MBAs in both Marketing and Business.
Andrew Oland
Andrew Oland is President & CEO of Moosehead Breweries Limited. He is the sixth generation member of his family to lead the Oland brewing business started by his great-great-great grandmother Susannah Oland in 1867.
Mr. Oland received his business degree in 1989 from Old Dominion University in Norfolk Virginia, and his MBA from Harvard Business School in 1997.
He joined Moosehead in 1992 as a foreman in the Company’s bottleshop and has held a number of increasingly senior positions with the company including Sales Manager for Nova Scotia, Sales Director for New Brunswick, Alpine Lager Marketing Director, and President of Moosehead Quebec. He was appointed President on April 1, 2008.
As President & CEO of Moosehead, Mr. Oland has direct responsibility for the performance of the company and its subsidiary operations.
Mr. Oland currently serves as a board member with the Conference Board of Canada, Beer Canada, and Enterprise Saint John. Mr. Oland also serves as a Board Advisor for EPC Industries Limited. He has a wide-range of concerns and interests outside of the brewing industry. Mr. Oland is a passionate believer that immigration is essential to the long-term prosperity of New Brunswick and volunteers his time mentoring new Canadians.
Mr. Oland and his wife Leslie reside in Rothesay, New Brunswick. They have three adult children.
Andrew Oland
Andrew Oland is President & CEO of Moosehead Breweries Limited. He is the sixth generation member of his family to lead the Oland brewing business started by his great-great-great grandmother Susannah Oland in 1867.
Mr. Oland received his business degree in 1989 from Old Dominion University in Norfolk Virginia, and his MBA from Harvard Business School in 1997.
He joined Moosehead in 1992 as a foreman in the Company’s bottleshop and has held a number of increasingly senior positions with the company including Sales Manager for Nova Scotia, Sales Director for New Brunswick, Alpine Lager Marketing Director, and President of Moosehead Quebec. He was appointed President on April 1, 2008.
As President & CEO of Moosehead, Mr. Oland has direct responsibility for the performance of the company and its subsidiary operations.
Mr. Oland currently serves as a board member with the Conference Board of Canada, Beer Canada, and Enterprise Saint John. Mr. Oland also serves as a Board Advisor for EPC Industries Limited. He has a wide-range of concerns and interests outside of the brewing industry. Mr. Oland is a passionate believer that immigration is essential to the long-term prosperity of New Brunswick and volunteers his time mentoring new Canadians.
Mr. Oland and his wife Leslie reside in Rothesay, New Brunswick. They have three adult children.
John Sleeman
John Sleeman is Founder and Chair of Sleeman Breweries Ltd. At 23 he launched his first business, a British-style pub and after three years he sold this profitable establishment and founded The Imported Beer Company, which successfully grew into a national company. In 1985, he restarted his family’s heritage in the Canadian beer industry with original patent, bottles, labels and recipes. He is the recipient of numerous awards, including Outstanding Business Achievement in 1991, Top 100 Entrepreneurs in 1995 and 1996, one of the “50 Best” Managed Private Companies in 1995, and in 2001 One of the Top 200 Fastest Growing Companies in Canada. In 1997, Mr. Sleeman was awarded the “Mayors Award” for his recognition of community contributions and in 1999 he received the American Marketing Association award. He received an Honorary Doctor of Laws from the University of Guelph in 2008.
Mr. Sleeman is either a current or past member of the following Boards and Organizations: Beer Canada, The Beer Store, British Canadian Chamber of Trade and Commerce, Young Presidents Organization, ABMRF/The Foundation for Alcohol Research and Chairman of Duke of Edinburgh’s Awards Program in Canada.
John Sleeman
John Sleeman is Founder and Chair of Sleeman Breweries Ltd. At 23 he launched his first business, a British-style pub and after three years he sold this profitable establishment and founded The Imported Beer Company, which successfully grew into a national company. In 1985, he restarted his family’s heritage in the Canadian beer industry with original patent, bottles, labels and recipes. He is the recipient of numerous awards, including Outstanding Business Achievement in 1991, Top 100 Entrepreneurs in 1995 and 1996, one of the “50 Best” Managed Private Companies in 1995, and in 2001 One of the Top 200 Fastest Growing Companies in Canada. In 1997, Mr. Sleeman was awarded the “Mayors Award” for his recognition of community contributions and in 1999 he received the American Marketing Association award. He received an Honorary Doctor of Laws from the University of Guelph in 2008.
Mr. Sleeman is either a current or past member of the following Boards and Organizations: Beer Canada, The Beer Store, British Canadian Chamber of Trade and Commerce, Young Presidents Organization, ABMRF/The Foundation for Alcohol Research and Chairman of Duke of Edinburgh’s Awards Program in Canada.