Board of Directors

George H. Croft Beer Canada Chair George H. Croft
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George H. Croft

Beer Canada Chair

George H. Croft has more than 30 years of experience in the Canadian beer industry. Becoming President and CEO of Brick Brewing Company Limited in May 2008, George has restructured the business and taken the company from a financial loss to sustainable profitability. George joined Brick Brewing from Lakeport Brewing Income Fund, where he was responsible for all of the Fund's operational and commercial matters as President and Chief Operating Officer. He began his career with Labatt Breweries of Canada, where he held various senior management assignments, including President of Oland Specialty Beer Company and President at Labatt Breweries of Ontario.

George is a graduate of the University of Alberta and is a Chartered Director and a Certified Management Accountant. George has served on the Executive Committee of Labatt USA Board, The Beer Store Board of Directors and Executive Member of Lakeport LLP Board. He is currently on the Board of the Beer Store and is a member of the Brick Brewing Board of Directors.

George was also an Ernst and Young Entrepreneur of the Year 2012 finalist as well as Canada’s Passion Capitalists 2012 finalist.

George H. Croft

George H. Croft

Beer Canada Chair

George H. Croft has more than 30 years of experience in the Canadian beer industry. Becoming President and CEO of Brick Brewing Company Limited in May 2008, George has restructured the business an...

George H. Croft has more than 30 years of experience in the Canadian beer industry. Becoming President and CEO of Brick Brewing Company Limited in May 2008, George has restructured the business and taken the company from a financial loss to sustainable profitability. George joined Brick Brewing from Lakeport Brewing Income Fund, where he was responsible for all of the Fund's operational and commercial matters as President and Chief Operating Officer. He began his career with Labatt Breweries of Canada, where he held various senior management assignments, including President of Oland Specialty Beer Company and President at Labatt Breweries of Ontario.

George is a graduate of the University of Alberta and is a Chartered Director and a Certified Management Accountant. George has served on the Executive Committee of Labatt USA Board, The Beer Store Board of Directors and Executive Member of Lakeport LLP Board. He is currently on the Board of the Beer Store and is a member of the Brick Brewing Board of Directors.

George was also an Ernst and Young Entrepreneur of the Year 2012 finalist as well as Canada’s Passion Capitalists 2012 finalist.

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Marcelo Abud Marcelo Abud
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Marcelo Abud

Marcelo Abud was appointed President of Labatt Breweries of Canada in September 2016.

Abud, as he is known, joined Labatt’s parent company Anheuser-Busch InBev in his home country of Brazil in 1999 following two years with Merrill Lynch and Sharp Corporation.  During his career he has held a number of senior sales organization positions, including National Sales Director of the carbonated soft drinks business unit, and Vice President of Sales for the North and Southeast regions of Brazil from 2011 to 2014.  He moved to the United States in 2014 when he was appointed to his most recent position as Vice President Sales for Anheuser -Busch’s Midwest Region based in St. Louis, Missouri.

Abud earned a bachelor’s degree in business and a master’s degree in econometrics at Fundacao Getulio Vargas in Sao Paulo and a master’s degree in business administration from Business School São Paulo / Rotman School of Management at the University of Toronto.  He has also achieved Six Sigma Black Belt certification and attended sales and marketing courses at Northwestern University’s Kellogg School of Management.

Born in Sao Paolo Brazil, Abud and his wife Jane have twin daughters.

Marcelo Abud

Marcelo Abud

Marcelo Abud was appointed President of Labatt Breweries of Canada in September 2016. Abud, as he is known, joined Labatt’s parent company Anheuser-Busch InBev in his home country of Brazil in 1999 follow...

Marcelo Abud was appointed President of Labatt Breweries of Canada in September 2016.

Abud, as he is known, joined Labatt’s parent company Anheuser-Busch InBev in his home country of Brazil in 1999 following two years with Merrill Lynch and Sharp Corporation.  During his career he has held a number of senior sales organization positions, including National Sales Director of the carbonated soft drinks business unit, and Vice President of Sales for the North and Southeast regions of Brazil from 2011 to 2014.  He moved to the United States in 2014 when he was appointed to his most recent position as Vice President Sales for Anheuser -Busch’s Midwest Region based in St. Louis, Missouri.

Abud earned a bachelor’s degree in business and a master’s degree in econometrics at Fundacao Getulio Vargas in Sao Paulo and a master’s degree in business administration from Business School São Paulo / Rotman School of Management at the University of Toronto.  He has also achieved Six Sigma Black Belt certification and attended sales and marketing courses at Northwestern University’s Kellogg School of Management.

Born in Sao Paolo Brazil, Abud and his wife Jane have twin daughters.

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Charles Bierbrier Charles Bierbrier
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Charles Bierbrier

Charles Bierbrier is Founder & President of Bierbrier Brewing Inc., which began operations in 2005 in Montreal. His brands include Bierbrier Premium Ale and Bierbrier Pilsner Lager.

Charles holds a BA in Economics from McGill University and an MBA from the John Molson School of Business at Concordia University. Prior to launching his brewery, he worked in the banking and investment management industry. He has lectured on the topic of entrepreneurship at business conferences as well as guest speaking appearances at both McGill and Concordia University.

Charles is also involved in several professional, volunteer and community organizations including his involvement as Past-President of the McGill Young Alumni, Past-President of the Westmount Rotary Club, and Past-President of the Selwyn House Old Boys Association.  Charles represents the interests of small brewers in Québec on Beer Canada's Board of Directors. 

Charles Bierbrier

Charles Bierbrier

Charles Bierbrier is Founder & President of Bierbrier Brewing Inc., which began operations in 2005 in Montreal. His brands include Bierbrier Premium Ale and Bierbrier Pilsner Lager. Ch...

Charles Bierbrier is Founder & President of Bierbrier Brewing Inc., which began operations in 2005 in Montreal. His brands include Bierbrier Premium Ale and Bierbrier Pilsner Lager.

Charles holds a BA in Economics from McGill University and an MBA from the John Molson School of Business at Concordia University. Prior to launching his brewery, he worked in the banking and investment management industry. He has lectured on the topic of entrepreneurship at business conferences as well as guest speaking appearances at both McGill and Concordia University.

Charles is also involved in several professional, volunteer and community organizations including his involvement as Past-President of the McGill Young Alumni, Past-President of the Westmount Rotary Club, and Past-President of the Selwyn House Old Boys Association.  Charles represents the interests of small brewers in Québec on Beer Canada's Board of Directors. 

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Jim Button Jim Button
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Jim Button

Jim Button is co-founder of Village Brewery. For over 25 years Jim has been a leader in experiential marketing with an emphasis on building engaged communities. He presently splits his time between Evans Hunt Group, a digital marketing firm and Village Brewery. 

As a founder of Calgary based Village Brewery, Jim is working hard to gather people around community. Using beer as a social lubricant he is leveraging his many experiences in marketing, social enterprise and building communities to create a more connected Calgary. Previously Jim was Vice President, Corporate and Community Affairs at Big Rock Brewery, he co-founded The Event Group and also worked at agencies such as Venture Communications, MacLaren:Lintas, Cossette Communications and JWR Advertising.

As a graduate of the University of Guelph his passion for community investment has been a common thread through his career and has earned him a philanthropy award from the Canadian Association of Fundraising Professionals, two “40 Under 40” awards with Avenue Magazine, an e-Award for Community Service from Alberta Venture Magazine and most recently the Calgary Chamber Sherrold Moore Award for Community. He is happy to represent the interests of small brewers of Western Canada as a Board member of Beer Canada.

Jim Button

Jim Button

Jim Button is co-founder of Village Brewery. For over 25 years Jim has been a leader in experiential marketing with an emphasis on building engaged communities. He presently splits his time b...

Jim Button is co-founder of Village Brewery. For over 25 years Jim has been a leader in experiential marketing with an emphasis on building engaged communities. He presently splits his time between Evans Hunt Group, a digital marketing firm and Village Brewery. 

As a founder of Calgary based Village Brewery, Jim is working hard to gather people around community. Using beer as a social lubricant he is leveraging his many experiences in marketing, social enterprise and building communities to create a more connected Calgary. Previously Jim was Vice President, Corporate and Community Affairs at Big Rock Brewery, he co-founded The Event Group and also worked at agencies such as Venture Communications, MacLaren:Lintas, Cossette Communications and JWR Advertising.

As a graduate of the University of Guelph his passion for community investment has been a common thread through his career and has earned him a philanthropy award from the Canadian Association of Fundraising Professionals, two “40 Under 40” awards with Avenue Magazine, an e-Award for Community Service from Alberta Venture Magazine and most recently the Calgary Chamber Sherrold Moore Award for Community. He is happy to represent the interests of small brewers of Western Canada as a Board member of Beer Canada.

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Frederic Landtmeters Frederic Landtmeters
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Frederic Landtmeters

Frederic Landtmeters, Molson Coors Canada’s Chief Executive Officer, joins Canada’s oldest brewer from his previous role as Managing Director of Molson Coors UK & Ireland, which he held from January 2015.

Frederic has an international consumer packaged goods career spanning 18 years, including 16 years in the drinks business, and is a proven commercial leader with an exceptional track record in building great beer brands. He first became involved in the beer industry when he joined AB InBev in June 2006 as Global Brand Director for Beck’s. He then took over as Marketing Director for Benelux & France in 2008, before his appointment to the role of Chief Marketing Officer, StarBev in 2010, with responsibility for Central Europe and the re-launch of Staropramen as an international brand.

In 2012, Molson Coors’ acquired StarBev and the formation of Molson Coors Europe saw Frederic step in to the expanded role of Chief Commercial Officer, Molson Coors Europe, with accountability for Marketing, Sales, Pricing & Revenue Management and Innovation. Under his leadership, Molson Coors Europe saw brand health growth in all markets and had strong results from the implementation of a rich innovation pipeline. Frederic then transitioned to his role as Managing Director of Molson Coors UK, where he continued to drive innovation and brand performance.

With the Molson family’s rich Canadian history and a world-class brewing heritage, Frederic is excited and honoured to join Molson Coors Canada. Frederic is married to Veronique, and they have two sons; he is a keen follower of sport as well as an avid cyclist. 

Frederic Landtmeters

Frederic Landtmeters

Frederic Landtmeters, Molson Coors Canada’s Chief Executive Officer, joins Canada’s oldest brewer from his previous role as Managing Director of Molson Coors UK & Ireland, whi...

Frederic Landtmeters, Molson Coors Canada’s Chief Executive Officer, joins Canada’s oldest brewer from his previous role as Managing Director of Molson Coors UK & Ireland, which he held from January 2015.

Frederic has an international consumer packaged goods career spanning 18 years, including 16 years in the drinks business, and is a proven commercial leader with an exceptional track record in building great beer brands. He first became involved in the beer industry when he joined AB InBev in June 2006 as Global Brand Director for Beck’s. He then took over as Marketing Director for Benelux & France in 2008, before his appointment to the role of Chief Marketing Officer, StarBev in 2010, with responsibility for Central Europe and the re-launch of Staropramen as an international brand.

In 2012, Molson Coors’ acquired StarBev and the formation of Molson Coors Europe saw Frederic step in to the expanded role of Chief Commercial Officer, Molson Coors Europe, with accountability for Marketing, Sales, Pricing & Revenue Management and Innovation. Under his leadership, Molson Coors Europe saw brand health growth in all markets and had strong results from the implementation of a rich innovation pipeline. Frederic then transitioned to his role as Managing Director of Molson Coors UK, where he continued to drive innovation and brand performance.

With the Molson family’s rich Canadian history and a world-class brewing heritage, Frederic is excited and honoured to join Molson Coors Canada. Frederic is married to Veronique, and they have two sons; he is a keen follower of sport as well as an avid cyclist. 

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Taras Manzie Taras Manzie
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Taras Manzie

Taras Manzie is the President & CEO (el Presidente as he’s known) of Lake of the Woods Brewing Company. The brewing operation encompasses a beer brewing, taproom and kitchen, retail store, along with a coffee roastery with a boutique Inn. Taras Manzie is a husband and father, an entrepreneur, a business leader, who pays close attention to the ways in which one builds ‘community’. He is committed to realizing the full potential of Lake of the Woods Brewing Company by putting people first, developing a sustainable business model, giving back to the community, and creating a for-profit platform that simply stated is an industry performing leader.

When he is not on his smartphone, signing deals, he can be found staying fit (kayaking/ bike-riding) and picking blueberries, or maybe, just maybe sharing a pint with family and friends, down by the dock!

Taras Manzie

Taras Manzie

Taras Manzie is the President & CEO (el Presidente as he’s known) of Lake of the Woods Brewing Company. The brewing operation encompasses a beer brewing, taproom and kitchen, retail store, along with a c...

Taras Manzie is the President & CEO (el Presidente as he’s known) of Lake of the Woods Brewing Company. The brewing operation encompasses a beer brewing, taproom and kitchen, retail store, along with a coffee roastery with a boutique Inn. Taras Manzie is a husband and father, an entrepreneur, a business leader, who pays close attention to the ways in which one builds ‘community’. He is committed to realizing the full potential of Lake of the Woods Brewing Company by putting people first, developing a sustainable business model, giving back to the community, and creating a for-profit platform that simply stated is an industry performing leader.

When he is not on his smartphone, signing deals, he can be found staying fit (kayaking/ bike-riding) and picking blueberries, or maybe, just maybe sharing a pint with family and friends, down by the dock!

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Michael McBride Michael McBride
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Michael McBride

Michel McBride is President of Storm Brewing in Newfoundland Ltd. As a business and economics graduate of Bishop’s University, the home of Québec’s first brewpub, Michael started his brewing career in the mid-nineties as a sales representative for The Premium Beer Company in Ontario. This was followed by a sales position with Conners Brewery and then as plant manager for Hart Breweries. After moving to Newfoundland, Michael and his wife, Kristi, founded STORM BREWING in Nfld Ltd. in 1999. Independently owned and operated, STORM produces British style and specialty ales. Michael is an avid hockey player, and he enjoys meeting brewers and visiting breweries in his travels from California, to the Highlands and Islands of Scotland, to Namibia.

With 20+ years of brewing experience, Michael is pleased to represent the interests of small brewers of Atlantic Canada as a Board member of Beer Canada.

Michael McBride

Michael McBride

Michel McBride is President of Storm Brewing in Newfoundland Ltd. As a business and economics graduate of Bishop’s University, the home of Québec’s first brewpub, Michael starte...

Michel McBride is President of Storm Brewing in Newfoundland Ltd. As a business and economics graduate of Bishop’s University, the home of Québec’s first brewpub, Michael started his brewing career in the mid-nineties as a sales representative for The Premium Beer Company in Ontario. This was followed by a sales position with Conners Brewery and then as plant manager for Hart Breweries. After moving to Newfoundland, Michael and his wife, Kristi, founded STORM BREWING in Nfld Ltd. in 1999. Independently owned and operated, STORM produces British style and specialty ales. Michael is an avid hockey player, and he enjoys meeting brewers and visiting breweries in his travels from California, to the Highlands and Islands of Scotland, to Namibia.

With 20+ years of brewing experience, Michael is pleased to represent the interests of small brewers of Atlantic Canada as a Board member of Beer Canada.

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Andrew Oland Andrew Oland
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Andrew Oland

Andrew Oland is President & CEO of Moosehead Breweries Limited.  He is the sixth generation member of his family to lead the Oland brewing business started by his great-great-great grandmother Susannah Oland in 1867.

Mr. Oland received his business degree in 1989 from Old Dominion University in Norfolk Virginia, and his MBA from Harvard Business School in 1997. 

He joined Moosehead in 1992 as a foreman in the Company’s bottleshop and has held a number of increasingly senior positions with the company including Sales Manager for Nova Scotia, Sales Director for New Brunswick, Alpine Lager Marketing Director, and President of Moosehead Quebec.  He was appointed President on April 1, 2008.

As President & CEO of Moosehead, Mr. Oland has direct responsibility for the performance of the company and its subsidiary operations.

Mr. Oland currently serves as a board member with the Conference Board of Canada, Beer Canada, and Enterprise Saint John.  Mr. Oland also serves as a Board Advisor for EPC Industries Limited.  He has a wide-range of concerns and interests outside of the brewing industry.   Mr. Oland is a passionate believer that immigration is essential to the long-term prosperity of New Brunswick and volunteers his time mentoring new Canadians.

Mr. Oland and his wife Leslie reside in Rothesay, New Brunswick.  They have three adult children.

Andrew Oland

Andrew Oland

Andrew Oland is President & CEO of Moosehead Breweries Limited.  He is the sixth generation member of his family to lead the Oland brewing business started by his great-great-great grandmother Susannah Ol...

Andrew Oland is President & CEO of Moosehead Breweries Limited.  He is the sixth generation member of his family to lead the Oland brewing business started by his great-great-great grandmother Susannah Oland in 1867.

Mr. Oland received his business degree in 1989 from Old Dominion University in Norfolk Virginia, and his MBA from Harvard Business School in 1997. 

He joined Moosehead in 1992 as a foreman in the Company’s bottleshop and has held a number of increasingly senior positions with the company including Sales Manager for Nova Scotia, Sales Director for New Brunswick, Alpine Lager Marketing Director, and President of Moosehead Quebec.  He was appointed President on April 1, 2008.

As President & CEO of Moosehead, Mr. Oland has direct responsibility for the performance of the company and its subsidiary operations.

Mr. Oland currently serves as a board member with the Conference Board of Canada, Beer Canada, and Enterprise Saint John.  Mr. Oland also serves as a Board Advisor for EPC Industries Limited.  He has a wide-range of concerns and interests outside of the brewing industry.   Mr. Oland is a passionate believer that immigration is essential to the long-term prosperity of New Brunswick and volunteers his time mentoring new Canadians.

Mr. Oland and his wife Leslie reside in Rothesay, New Brunswick.  They have three adult children.

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John Sleeman John Sleeman
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John Sleeman

John Sleeman is Founder and Chair of Sleeman Breweries Ltd.  At 23 he launched his first business, a British-style pub and after three years he sold this profitable establishment and founded The Imported Beer Company, which successfully grew into a national company. In 1985, he restarted his family’s heritage in the Canadian beer industry with original patent, bottles, labels and recipes. He is the recipient of numerous awards, including Outstanding Business Achievement in 1991, Top 100 Entrepreneurs in 1995 and 1996, one of the “50 Best” Managed Private Companies in 1995, and in 2001 One of the Top 200 Fastest Growing Companies in Canada. In 1997, Mr. Sleeman was awarded the “Mayors Award” for his recognition of community contributions and in 1999 he received the American Marketing Association award. He received an Honorary Doctor of Laws from the University of Guelph in 2008.

Mr. Sleeman is either a current or past member of the following Boards and Organizations: Beer Canada, The Beer Store, British Canadian Chamber of Trade and Commerce, Young Presidents Organization, ABMRF/The Foundation for Alcohol Research and Chairman of Duke of Edinburgh’s Awards Program in Canada. 

John Sleeman

John Sleeman

John Sleeman is Founder and Chair of Sleeman Breweries Ltd.  At 23 he launched his first business, a British-style pub and after three years he sold this profitable establishment and founded ...

John Sleeman is Founder and Chair of Sleeman Breweries Ltd.  At 23 he launched his first business, a British-style pub and after three years he sold this profitable establishment and founded The Imported Beer Company, which successfully grew into a national company. In 1985, he restarted his family’s heritage in the Canadian beer industry with original patent, bottles, labels and recipes. He is the recipient of numerous awards, including Outstanding Business Achievement in 1991, Top 100 Entrepreneurs in 1995 and 1996, one of the “50 Best” Managed Private Companies in 1995, and in 2001 One of the Top 200 Fastest Growing Companies in Canada. In 1997, Mr. Sleeman was awarded the “Mayors Award” for his recognition of community contributions and in 1999 he received the American Marketing Association award. He received an Honorary Doctor of Laws from the University of Guelph in 2008.

Mr. Sleeman is either a current or past member of the following Boards and Organizations: Beer Canada, The Beer Store, British Canadian Chamber of Trade and Commerce, Young Presidents Organization, ABMRF/The Foundation for Alcohol Research and Chairman of Duke of Edinburgh’s Awards Program in Canada. 

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