Information – COVID-19


Responsible Use Programs

Change the Conversation

Beer Canada sponsors the Change the Conversation program created by the Traffic Injury Research Foundation and arrive alive DRIVE SOBER. Since 2010, Beer Canada has invested $150,000 in this innovative program that is changing attitudes toward drinking and driving.

Latest Public Service Announcements:  PSA #1 |  PSA #2  | PSA #3  |  PSA #4

SBIR: Screening, Brief Intervention and Referral

SBIR is a proven method of helping patients reduce alcohol-related risks. Developing SBIR tools was a key recommendation within the 2007 National Alcohol Strategy. Beer Canada provided $20,000 in financial support to the development and launching of the SBIR initiative spearheaded by the College of Family Physicians of Canada and the Canadian Centre on Substance Abuse.

Advertising Standards Canada

Beer Canada and several of its members are part of Advertising Standards Canada. ASC Clearance Services reviews alcoholic beverage broadcast advertising to ensure compliance with the Canadian Radio-television and Telecommunications Commission Code for Broadcast Advertising of Alcoholic Beverages (CRTC Code). It also offers review services for broadcast, print and out-of-home advertising to ensure compliance with the Ontario AGCO Liquor Advertising Guidelines and for British Columbia under the CRTC Code. At the request of broadcasters and advertisers, ASC has been providing clearance in this category since 1997.

Alcohol in Moderation

AIM was founded in 1991 as an independent not-for-profit organization to communicate responsible drinking and to report on alcohol and health, social and policy issues. The monthly journal and online archive also reports on CSR initiatives from the beverage alcohol industry and social aspect organisations on relevant policy and campaigns. To learn more visit and  

International Alliance for Responsible Drinking

IARD is a not-for-profit organization dedicated to addressing harmful drinking and promoting responsible drinking. IARD is supported by its Member Companies from all sectors of the alcohol industry – beer, wine, and spirits – in their common purpose of being part of the solution to the harmful use of alcohol. IARD’s Partnership Council brings together Trade Associations and Social Aspects Organizations with Companies and staff into a forum around this common purpose.  Beer Canada is a member of the Partnership Council.  IARD partners with public, civil society, and private stakeholders to advance its mission and to support the target in the WHO NCD Global Monitoring Framework of “at least 10% relative reduction in the harmful use of alcohol” by 2025. IARD’s research program adds to the body of available knowledge and the evidence used to inform policy and interventions, particularly in developing countries. To learn more visit